Chart a new course
With 30 years of hands-on experience, Principal Hospitality transforms boutique hotels and inns into thriving, high-performing properties.
Your partner in boutique hospitality.
We specialize in acquiring, operating, and repositioning independent hotels and inns. With a focus on long-term profitability, team culture, and guest experience, we deliver tailored strategies rooted in real-world results—not just ideas.
Solutions that drive results
Our services are designed to move the needle—through strategic repositioning, operational clarity, and smarter revenue moves.
Strategic Hotel Repositioning
We turn underperforming properties into standout destinations with strategic planning and thoughtful improvements.
Operational & Service Consulting
Strengthen internal systems and elevate the guest experience through hands-on, team-focused guidance.
Revenue Growth & Team Alignment
Boost profitability with smart pricing strategies and a team that’s motivated, aligned, and ready to deliver.
The values that guide us
Because we believe that lasting success starts with what you stand for.
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We help create the kind of stays guests remember—and rave about.
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Behind every great stay is a strong, supported team.
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We balance strategy with intuition to grow revenue without sacrificing guest experience.
Ready to chart a new course?
Whether you're repositioning, refining, or just getting started, we’re here to help you move forward—with clarity, strategy, and confidence.